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Research into the environmental impact of households shows that the number of people in a family has a significant effect. There are also other important influences, including lifestyle, income and location. Some aspects of our lives are dictated by factors outside our control, but where we are making choices these affect our environmental impact. Typically we make our decisions based on factors, such as cost and convenience, rather than on environmental considerations.
In fact, we often have no idea of what is or is not important environmentally: should we turn down our heating or drive our cars less? Should we turn off lights or not drop litter? The short answer is that we should try to do all of these, but if we have a better understanding of the relative impacts of different behaviour, we can prioritise our behavioural changes to best effect.