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The Households
The Living Smarter households were chosen to illustrate a range of ‘typical’ households. Having volunteered to take part, they were only told that the filming was to help understand the lifestyles of people living in the early 21st century, and they did not know in advance that the underlying aim of the research was to examine the environmental impact of their choices. Click on the photos to find out more.
- 31% OF UK HOMES HAVE SINGLE OCCUPANTS, AROUND HALF YOUNG SINGLES AND HALF OLDER PEOPLE. OUR STUDY LOOKED AT TWO EXAMPLES:
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Rob
Thirty-one year old Rob
lives alone in a first
floor flat in London. |
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Nancy
Nancy lives alone on
the 16th floor of a
tower block in Brighton |
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Helen and John
Are a young married couple
with no children, living in a
village near York. |
- 30% OF UK HOMES COMPRISE OF COUPLES.
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Blossom and Jeff
Blossom and Jeff are a couple
nearing retirement living in a
house near Manchester. |
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Sophia
Sophia is a single Mum
living in a flat in London
with her two teenaged
children. |
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Margaret and Ian
Ian and Margaret live near
Edinburgh with their three
children in a large house
with an indoor swimming pool |
