20 May 2011
Why don’t they sell toothpaste in paper bags?
New research commissioned by INCPEN sets out the reasons why goods are packaged in a particular way, and the innovative technology behind the choices.
OK, it’s pretty obvious that toothpaste cannot be sold in a paper bag but the way many other items are packed is less obvious.
This new report Why Products are Packaged the Way they are explains how the packaging for 12 frequently-bought items is chosen and designed to protect products and perform all the other functions expected of it. Each product needs protection from a variety of external and internal factors such as dirt, light, moisture, oxygen, bacterial growth, temperature and physical damage.
Did you know that ground coffee packs have a valve that allows gas to escape from the pack?
It’s there because coffee needs to be packaged quickly after roasting to keep flavour in but it releases carbon dioxide which needs to be let out - or the pack would burst. So it needs a valve.
Do you know what a tottle is? It’s an upside-down bottle designed to ensure that every last bit of product can be used.
Did you know that technology enables a crisp bag to be made of material half the thickness of a human hair – and it still keep the crisps crunchy.
This report answers a number of commonly heard questions – such as why breakfast cereals are not filled to the top of the box. It shows how packaging saves far more resources than it uses and how it prevents far, far more waste than it generates.
It explains how manufacturers and retailers precisely tailor packaging to keep products in perfect condition, to ensure they survive the journey through the supply chain and it enables consumers to receive wholesome, safe food and undamaged goods – and it keeps being improved.
Notes for editors
Sales packaging by type of product
INCPEN The Industry Council for Packaging & the Environment - is a research organisation set up in 1974 to study the environmental and social impact of packaging. It draws together an influential group of companies that operate throughout the supply chain and share a common interest in packaging, the environment and sustainable development.
More information 07788724817, 0118 9255992 http://www.incpen.org/