Litter is just like the Broken Window Syndrome.  Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows.  Consider a pavement.  Some litter accumulates. Soon, more litter accumulates.

Approaches that target just some littered items donít work because the items that remain still make an area look dirty and that encourages irresponsible people to add more.

The solution is to keep places looking cared for.  This means preventing and cleaning up all litter.   Thereís no single solution.  It needs a three-pronged approach:

  • changing behaviour, making people care for and be proud of their environments
  • enforcing laws
  • providing bins and cleaning up. 

Spread the message that all litter needs to prevented.  Share this short film with your friends and followers. 


Litter breeds litter and we need to stop it.  Letís work together to get rid of all litter.  

The solution is in our hands; bin it.

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